Custom Wheels Hand-Built in Montreal

Wheel building is the foundation on which our shop's reputation of excellence was built. It has also been our shop owner Isaac Bonequi's specialty for well over a decade.

With thousands of wheels built over the years for all types of bikes and disciplines, we have enough evidence to believe we are amongst the best wheel builders in the nation.

What is a custom wheel?

A custom wheel or hand-built wheel is a wheel who's components were individually selected and assembled to meet specific requirements. Those requirements can be aesthetic, mechanical, functional, or budgetary.

Wheels used to be built based on intended tire sizes, ride feel, final look, aerodynamics and durability. Over time, the bicycle industry became complacent and started using machine-built wheels optimized for low production cost.

At Atelier Olympia we refuse this compromise and instead continue to select our own parts, make our own measurements, cut our own spokes and build wheels by hand the way it's been done since wire spoked wheels were invented.

Are Custom Wheels Better?

Pre-built or "Stock" bikes have their components selected based on market trends and low production cost. Often, the wheels that come with these bicycles lack the crucial elements that make a bicycle wheel performant, durable, and excellent overall.

When done right, custom wheels are more durable, performant, lighter or stiffer, and better looking than pre-built wheels.

Wheels represent half of how your bike rides. The best upgrade one can make to their bike is a set of custom wheels built by Atelier Olympia.

Are Custom Wheels Right For You?

Wheels are the right investment for you if:

• You're always breaking spokes.
• You want a significant upgrade without changing your bike.
• You want to increase the performance or durability of your bike.
• You value craftsmanship and want your bike to stand out.
• You have special mechanical requirements.

It doesn't matter wether you commute, race, or just ride on weekends: Custom Wheels are the hallmark of what makes the perfect bike.

I'm convinced. Where do we begin?

Book a free consultation so we can meet you and get an idea of your needs.

Afterwards, we'll send you a quote and take a deposit on your build.

Once they are ready, all you have to do is pick them up and pay the remaining balance.

Custom work can take any amount of time from a few days to a few weeks. You'll be given an estimated time to completion during the quoting process.